Outside of looking for a job, you’ll find that many current jobseekers won’t have the same educational backgrounds, industry experience or job descriptions. However, approximately two-thirds of them do have one thing in common.
Over 31% of jobseekers speak two languages, according to a poll of over 12,000 visitors to the Korn/Ferry International website. An additional 20% speak three languages, 9% speak four languages and 4% speak more than four. Whether companies are conducting business overseas or trying to obtain a larger market share locally, employers are increasingly seeking out bilingual employees, or people with the ability to speak and communicate in more than one language. In fact, a recent CareerBuilder.com keyword search turned up more than 6,000 job postings seeking bilingual applicants.
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Lisa March is a bilingual Marketing and Sales Executive. She works closely with LTI on strategic partnerships, business development and marketing. Her efforts help LTI scale the use and implementation of language assessments in schools, institutions, corporations and government agencies.
Corporate America has awakened to the monumental importance of the Hispanic consumer and their growing purchasing power, which by end of this year is estimated to reach between $1-$1.5 trillion dollars. Companies are realizing this is a market that can’t be ignored and that if they don’t act now the chance to capture it may be lost. Those who’ve succeeded, went well beyond simply translating English copy into their native language on their website and marketing collateral.