A Second Language Can Be Your Hidden Asset

Outside of looking for a job, you’ll find that many current jobseekers won’t have the same educational backgrounds, industry experience or job descriptions. However, approximately two-thirds of them do have one thing in common.

Over 31% of jobseekers speak two languages, according to a poll of over 12,000 visitors to the Korn/Ferry International website. An additional 20% speak three languages, 9% speak four languages and 4% speak more than four. Whether companies are conducting business overseas or trying to obtain a larger market share locally, employers are increasingly seeking out bilingual employees, or people with the ability to speak and communicate in more than one language. In fact, a recent CareerBuilder.com keyword search turned up more than 6,000 job postings seeking bilingual applicants.
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Connecting With The Hispanic Market Through Language & Culture

Corporate America has awakened to the monumental importance of the Hispanic consumer and their growing purchasing power, which by end of this year is estimated to reach between $1-$1.5 trillion dollars. Companies are realizing this is a market that can’t be ignored and that if they don’t act now the chance to capture it may be lost. Those who’ve succeeded, went well beyond simply translating English copy into their native language on their website and marketing collateral. These companies expanded their strategy from merely targeting the Hispanic consumer to exploring the cultural characteristics and values that would drive them to trust their brand.
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The Importance of a Writing Proficiency Assessment

Are your employees or potential candidates in need of a writing proficiency assessment? Many candidates come to corporations offering language skills in multiple languages. How do you know, however, if those skills will match the needs of your company? Competing in a global market place – or even just domestically – requires that your employees have the best language skills possible and those skills may even vary from position to position within your company. You may need call center employees with excellent verbal and listening skills. You may also require technical writers that have a strong grasp of English or even other languages for translation abilities. Of the many language skills that employers feel they need to test for employee proficiency, writing is often considered one of the most important and also the hardest to assess. Even proficient language speakers may not be as proficient in the written word as they are verbally and so the writing proficiency assessment can be vitally important.
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Speaking Proficiency Tests

Countless organizations benefit greatly from having multilingual employees. However, there is only one tried and true method of ensuring that your employees have the language skills you need to stand out – Language Testing International’s speaking proficiency tests. As the only company to be licensed by the world-renowned American Council on the Teaching of Foreign Languages (ACTFL), only we at LTI possess the combination of decades of experience and cutting-edge technology to provide the most accurate and reliable speaking proficiency tests you can find.
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