Being Bilingual Can Open More Doors for Job-Seekers

A recent report from the Bureau of Labor and Statistics expects the employment of US translators and interpreters to increase 22 percent between 2008 and 2018. As domestic jobs begin to outsource and branch internationally due to the affects of globalization, employers are seeking the means to break the language barrier.

“When you turn on the television, they’re talking about how the market is crashing in Slovakia, how bailing out Greece is going to help us,” said Spanish lecturer Alejandro Jacky. “It gives you an idea of just how interconnected every culture and every community is these days. We live in such a globalized market, and if you want to stay competitive, you have to access all these different global nodes.”
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Lisa March is a bilingual Marketing and Sales Executive. She works closely with LTI on strategic partnerships, business development and marketing. Her efforts help LTI scale the use and implementation of language assessments in schools, institutions, corporations and government agencies.

Speak to Global Customers in Their Own Language

Do you struggle to reach customers beyond your own country’s borders? If targeting clients in other countries seems daunting, there is one simple step you can start with: Translate something.

You have to speak the language of your customers. And that isn’t just an overused metaphor. It refers to actual languages — like Spanish, French, or Chinese.

If you assume your customers speak your language well enough to skip the translation step, you’re wrong. In fact, there is an undeniably strong link between in-language content and a consumer’s likelihood of making a purchase.
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Lisa March is a bilingual Marketing and Sales Executive. She works closely with LTI on strategic partnerships, business development and marketing. Her efforts help LTI scale the use and implementation of language assessments in schools, institutions, corporations and government agencies.

6 Jobs for Bilingual Job Seekers

According to the U.S. Census Bureau, more than half of the total U.S. population growth between 2000 and 2010 was due to the increase in the Hispanic population. From 1980-2007, the percentage of people whose first language is not English grew by 140 percent, while the nation’s overall population grew by 34 percent.

As these segments of the population continue to grow at staggering rates, the bilingual workforce will need to grow with them. Bilingual employees have long been in demand in education and sales, but now virtually all job sectors – including retirement, marketing and health care – need bilingual workers.
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Lisa March is a bilingual Marketing and Sales Executive. She works closely with LTI on strategic partnerships, business development and marketing. Her efforts help LTI scale the use and implementation of language assessments in schools, institutions, corporations and government agencies.