Groundbreaking Study from ACTFL Measures Listening and Reading

Fifty years ago, John B. Carroll undertook a landmark study analyzing the oral proficiency of students in language programs in the United States. The often-cited article on his research, “Foreign Language Proficiency Levels Attained by Language Majors Near Graduation from College,” appeared in Foreign Language Annals in 1967—the first year of the journal’s publication. The impact on […]

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How Can HR Ensure All Employees Have the Right Level of Business English Skills?

Developing and implementing a language assessment strategy is an effective way for HR to measure the language ability of new appointments and existing staff. When assessing the business English skills for new employees, the first thing to consider is how much English language they need to know in order to carry out their roles effectively. […]

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Ethnic Marketing? Turning Obstacles into Opportunities

In the past, appealing to minorities was not a major concern to marketers in most industries.  Ethnic groups in America were expected to assimilate into the mainstream over time, making it a case of Mohammed coming to the mountain. But time has proven this reasoning faulty.  As a result of many economic and social factors, […]

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