Are We Really Monolingual?

Americans are often told that in today’s globalized world, we are at a competitive disadvantage because of our lazy monolingualism. “For too long, Americans have relied on other countries to speak our language,” Secretary of Education Arne Duncan said at the Foreign Language Summit in 2010. “But we won’t be able to do that in […]

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Press 1 for English, Press 2 for Your Language

In its recent survey on global consumer preferences on the web, “Can’t Read, Won’t Buy,” Common Sense Advisory found that three-quarters of 3,002 respondents in 10 non-English-speaking countries are more likely to buy a product if the post-sales support is in their language. That customer care may be delivered through FAQs or chat at the […]

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