The Bilingual Call Center Agent

Call center agents today are polite, informative and solution-oriented. Companies providing stellar service also know it is critical to have certified bilingual call center agents if you want to satisfy your customers, regardless of the language they speak. Call center representatives are responsible for creating a positive relationship with the customer, while simultaneously upholding the standards of the company they represent.

In today’s global economy, agents are usually required to engage in conversations in a language other than their native tongue. Each call center position may even require varying levels of language proficiency for the task at hand. How can call center managers ensure agents are equipped with the proper language skills to help customers and provide a stellar experience?
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Lisa March is a bilingual Marketing and Sales Executive. She works closely with LTI on strategic partnerships, business development and marketing. Her efforts help LTI scale the use and implementation of language assessments in schools, institutions, corporations and government agencies.

Mistakes to Avoid When Conducting Business Globally

Moving your business abroad can open new opportunities. In our hyperconnected world, approaching new global markets is easier than it’s ever been. Still, conducting business globally isn’t without its difficulties – new languages, cultural norms and business customs, if not planned for, might get in the way of a successful international plan. Here are some of the most common mistakes that companies make when expanding across the border – read on to make sure that you don’t end up prey to these common pitfalls.

Not Hiring a Qualified Multilingual Team

It’s tempting to send your seasoned team members abroad to start a new office. They’ve proven their loyalty to the company, their work ethic and their skills. Yet just because they’re successful in your local market, doesn’t mean that they’re the perfect person for your overseas expansion.
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Lisa March is a bilingual Marketing and Sales Executive. She works closely with LTI on strategic partnerships, business development and marketing. Her efforts help LTI scale the use and implementation of language assessments in schools, institutions, corporations and government agencies.