Did you know that businesses in the United States need more multilingual employees than ever before? Are your bilingual employees truly qualified to meet the insurance needs of your diverse clients? Can you ensure that your employees can accurately deliver their insurance expertise in their clients’ preferred language? According to a recent national survey conducted […]
Continue readingThe Importance of Language Assessment in Recruitment
As we continue to be more linguistically and culturally diverse, providing services to customers in their preferred language to meet their needs becomes a necessity. As many as 75 percent of consumers say they’re more likely to purchase a product if customer support is provided in their preferred language. More than half would spend more […]
Continue readingMeet a Language Superhero: Dr. Chad Davidson
Gauging One’s Language Superpowers by Way of the ACTFL Tests Dr. Chad Davidson, this month’s Language Superhero, is a lifelong learner of languages. He continuously studies and practices five world languages: “I was once told by someone I highly respect that when asked how many languages I speak, I should always say that I only […]
Continue readingUsing the AAPPL to Assess Brazilian Students’ English Proficiency
By Sandra Baumel Durazzo, Head of Internationalization and Languages at Bahema Educação – Brazil The role of schools today is different from what it used to be. In the 21st century, schools aim at preparing students to participate actively and critically in a world with subtle frontiers. Thus, instead of transmitting information, it is necessary […]
Continue readingThe Importance of Language Proficiency in the Workplace
In a recent study conducted by ACTFL, it was reported that 9 out of 10 U.S. employers rely on “U.S. based employees with language skills other than English, with one-third (32 percent) reporting a high dependency.” (p. 5). With this high demand for bilingual and multilingual professionals, the bar has been raised on the importance […]
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