insurance agent talking to a young couple

Handling insurance details, claims, and sensitive and delicate information where emotions are involved can be a difficult task even when the policyholder and the insurance agent speak the same language. Can you imagine how challenging it can be when we add a language barrier into the mix? The insurance industry is aware of the need to recruit employees with adequate language proficiency levels to meet the diverse needs of customers today. If you are a bilingual or multilingual professional and your intention is to pursue a career in the growing and constantly evolving insurance industry, you should know that both employers and customers need you.

As stated by a survey conducted by Ipsos Public Affairs for ACTFL, most employers point out that the demand for languages other than English has grown over the past five years. Additionally, the ability to speak more than one language has become one of the top skills required in the delivery of different services, including insurance offerings. Establishing a connection between language skills and economic competitiveness is just one of the main results of this survey, which strives to raise awareness and action around the establishment of language competency in the United States, as specified in the report.

According to the Insurance Information Institute, the insurance industry is currently transforming to encourage and boost diversity in their organizational culture. A multilingual or bilingual insurance agent is a valuable resource that can make recommendations based on the specific needs of the community he/she works for or represents. Similarly, their commitment and meaningful participation in the community they serve is a vital piece of creating powerful relationships and gaining the trust of prospective clients. An article featured in AgentPipeline.com highlights that, “A more significant piece of what insurance agents do is educate our customers on how to ensure they are covered and help protect their financial security and teach them how to take advantage of benefits that are included in their insurance policies.” To become active in your community, they recommend volunteering at community events, supporting local businesses, and developing professional connections online with digital tools, as well as other activities.

Watch –> Leading with Understanding: Bilingual Insurance Agents Build Strong Working Relationships

One of the main goals of the insurance industry is to provide quality services. The insurance world recognizes that hiring professionals who can speak more than one language is an advantage that helps impart exceptional customer service that focuses on individuals’ preferred language. Communicating in an accurate way and overcoming language and cultural barriers can help build relationships, not just locally but internationally.

Helping customers understand what an insurance policy has to offer, especially those whose first language isn’t English, does create more business opportunities; however, and more importantly, it allows agents to make an impact in the lives of those they serve.

Contact Language Testing International (LTI) if you need to get certified in another language and provide your current or future employer and your customers with reliable and legally defensible language proficiency results. The validity of each assessment is supported by three decades of research. LTI makes the process simple with remotely proctored assessments in over 120 languages that you can take anytime, anywhere.

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