An Incentive to Stay: Employer-Sponsored Education and Certifications

In today’s hiring environment it’s very difficult to compete…as an employer. The unemployment rate is at an all-time low, and the lived experiences of working-class adults in the U.S. during the pandemic made many reconsider what they valued (or not) about their workplace culture.  Employers across all industries are now challenged with mitigating the demands […]

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The Internal and External Role of Language Proficiency in Business

Every organization has four primary audiences, whether they are in the private, public, or nonprofit sectors. They are their internal team (i.e., staff, leadership, stakeholders, board of directors, investors, etc.), their consumers, their vendors, and the community at large. Depending on the industry and the products or services that the organization provides, the internal and […]

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Linguistic and Cultural Proficiency Is Critical in Mitigating Healthcare Disparities

In 2009, I went to a business networking luncheon. The Marketing Director of a major hospital campus in my neighborhood told me to scoot over in a booth I was sitting at because she wanted to sit next to me to talk. She had heard that my company specializes in multicultural marketing and maybe, just […]

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Cultural Competence and Linguistic Proficiency Where You Work, Live, and Play

 As the owner of a Strategic Marketing and Business Development firm that specializes in multicultural markets, I am constantly looking for ways to better serve our clients. Corporate, government, and nonprofit sectors often struggle with understanding where to start with their multicultural efforts and still be cost-efficient and effective. Thankfully, my experience working for Spanish-language […]

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