Every organization has four primary audiences, whether they are in the private, public, or nonprofit sectors. They are their internal team (i.e., staff, leadership, stakeholders, board of directors, investors, etc.), their consumers, their vendors, and the community at large. Depending on the industry and the products or services that the organization provides, the internal and […]
Continue readingCultural Competence and Linguistic Proficiency Where You Work, Live, and Play
As the owner of a Strategic Marketing and Business Development firm that specializes in multicultural markets, I am constantly looking for ways to better serve our clients. Corporate, government, and nonprofit sectors often struggle with understanding where to start with their multicultural efforts and still be cost-efficient and effective. Thankfully, my experience working for Spanish-language […]
Continue readingNavigating a New Life and Job with English as a New Language
Imagine you have arrived in a new country where the dominant language is one you have limited proficiency in or do not command. And this is not a vacation. Either out of desire or necessity, you are now living in a new country navigating a new life and new language. To survive, gain some stability, […]
Continue readingDiversity of Hispanic Leadership
The values and cultural preferences of individuals who identify as Hispanic are unique and distinct. So does the concept of leadership—what it should look like, sound like, and how it should be represented by Hispanic leaders in their communities. The diversity that exists within the Latino population means that leaders must use certain skillsets and […]
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