As the global landscape undergoes transformation, organizations must recognize the influential role not only of programming languages but also of spoken languages in leading economies and shaping the future. It is crucial for companies to understand the dynamics of the specific markets and regions where they operate, while also embracing adaptability to emerging markets and […]
Continue readingThe Power of Your Workforce’s Command of Global English to Do Business
In the realm of international business, English has become the prevailing lingua franca (a language used between people not sharing the same native language to facilitate communication), bridging the communication gap among individuals of varying native languages. The primary objective is to ensure seamless collaboration among colleagues, clients, and customers, all in pursuit of achieving […]
Continue readingLeveraging Language as an Employability Asset in Career and Technical Education
The Association for Career and Technical Education (ACTE) announced February is CTE Month (https://www.acteonline.org/why-cte/cte-awareness/cte-month/), and one technical school in Pennsylvania is launching an innovative credentialing initiative to kick the month off with style.
Continue readingLanguage Proficiency: A Compliance Issue in Healthcare Amidst Tech Advances
In an era where AI-driven tools significantly influence the healthcare scenario, the following questions arise: Why should healthcare institutions diligently monitor and assess their employees’ language skills? Could technology reduce the need for human intervention in healthcare settings and reshape the landscape of language proficiency testing?
Continue readingSafeguard Your Business Reputation with an Effective Multilingual Communication Plan
In today’s global business landscape, inadequate or insufficient foreign language skills can translate into grave repercussions for your business. These repercussions could represent lost business opportunities, unfavorable publicity or public opinion, and even legal disputes, especially in industries where clear and precise communication is of extreme importance. Does your company fall into the category of […]
Continue readingMitigating Your Business’s Language Challenges with an Onsite Multilingual Team
Is your company expanding its customer base into more diverse markets or forging partnerships with international associates? Is your business poised for growth? If so, it’s a strategic moment to consider establishing an internal translation and interpreting department, staffed with the right talent to meet your business needs.
Continue readingEmbracing Linguistic Competencies to Boost Morale of a Diverse Workforce
Employee satisfaction significantly impacts a company’s success, and this includes bi/multilingual professionals. While employee turnover is inevitable, employers can be proactive in recognizing the linguistic skills and unique perspectives of bilingual employees, implementing different strategies to boost morale and reduce turnover rates that can be costly.
Continue readingBEWARE: A Claim of Language Fluency on a Resume Isn’t Enough
I have lost count of the times that I reviewed resumes for colleagues, friends, or family members who are applying for a job and asked me for feedback. At the bottom of each resume, under the “SKILLS” category and immediately after mentioning command of a variety of software programs, I often see written these three […]
Continue readingThe Importance of Language Assessment in Recruitment
As we continue to be more linguistically and culturally diverse, providing services to customers in their preferred language to meet their needs becomes a necessity. As many as 75 percent of consumers say they’re more likely to purchase a product if customer support is provided in their preferred language. More than half would spend more […]
Continue readingLinguistic and Cultural Proficiency Is Critical in Mitigating Healthcare Disparities
In 2009, I went to a business networking luncheon. The Marketing Director of a major hospital campus in my neighborhood told me to scoot over in a booth I was sitting at because she wanted to sit next to me to talk. She had heard that my company specializes in multicultural marketing and maybe, just […]
Continue reading