The Importance of Language Assessment in Recruitment

As we continue to be more linguistically and culturally diverse, providing services to customers in their preferred language to meet their needs becomes a necessity. As many as 75 percent of consumers say they’re more likely to purchase a product if customer support is provided in their preferred language. More than half would spend more […]

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Linguistic and Cultural Proficiency Is Critical in Mitigating Healthcare Disparities

In 2009, I went to a business networking luncheon. The Marketing Director of a major hospital campus in my neighborhood told me to scoot over in a booth I was sitting at because she wanted to sit next to me to talk. She had heard that my company specializes in multicultural marketing and maybe, just […]

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Commit to Providing Linguistically and Culturally Competent Offerings to Diverse Market Segments

Through the many sectors, industries, and communities that Language Testing International (LTI) supports across the world, we have been able to observe, experience, and be a part of many business and societal trends. One of these trends, especially within the U.S. market, has been the shift in the American business mindset into attempting to become […]

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Delivering Equitable Access for Advancement Opportunities

A company cannot truly achieve a diverse and inclusive workplace without establishing equity and equitable pathways that remove the barriers to entry, access, and advancement for its diverse employees. One tangible way to create these equitable pathways is through education and job opportunity. JetBlue’s Global Scholars Program provides major cost coverage for employees to pursue […]

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