As we continue to be more linguistically and culturally diverse, providing services to customers in their preferred language to meet their needs becomes a necessity. As many as 75 percent of consumers say they’re more likely to purchase a product if customer support is provided in their preferred language. More than half would spend more […]
Continue readingMitigating Conflict and Fostering Mutual Understanding with Language Proficiency
At Language Testing International, we have seen countless ways in which language proficiency skills alone have benefited our customers in their professional, academic, and even in their personal lives. However, when a person’s language proficiency skills are combined with cultural competency, the value that person brings to the table grows exponentially. A culturally competent person […]
Continue readingThe Gift of Language Proficiency Certification this Holiday Season
The spirit of giving is in the air as the holiday season approaches. What better way can you show your employees that you care about their futures than by giving them the gift of language proficiency certification? Whether you are in academia, healthcare, hospitality, construction, technology (or any another industry), we are experiencing demographic shifts […]
Continue readingCommit to Providing Linguistically and Culturally Competent Offerings to Diverse Market Segments
Through the many sectors, industries, and communities that Language Testing International (LTI) supports across the world, we have been able to observe, experience, and be a part of many business and societal trends. One of these trends, especially within the U.S. market, has been the shift in the American business mindset into attempting to become […]
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