Ethnic Marketing? Turning Obstacles into Opportunities

In the past, appealing to minorities was not a major concern to marketers in most industries.  Ethnic groups in America were expected to assimilate into the mainstream over time, making it a case of Mohammed coming to the mountain. But time has proven this reasoning faulty.  As a result of many economic and social factors, […]

Continue reading

Press 1 for English, Press 2 for Your Language

In its recent survey on global consumer preferences on the web, “Can’t Read, Won’t Buy,” Common Sense Advisory found that three-quarters of 3,002 respondents in 10 non-English-speaking countries are more likely to buy a product if the post-sales support is in their language. That customer care may be delivered through FAQs or chat at the […]

Continue reading

Spanish Proficiency Tests Can Help you Correctly Place your Employees

Are you looking to certify that your employees speak a much needed language? Spanish proficiency tests with Language Testing International can help. Being multilingual is a valuable skill for modern employees, particularly as the prevalence of other native languages within our own borders increases and particularly as the need to compete in a global market […]

Continue reading