Leverage Your Credit Union’s Language Skills

As our communities become more diverse and connected to the global commerce, credit unions will need to ensure they leverage their language skills to remain competitive. Languages are not a “nice-to-have” skill but an absolute necessity for succeeding in diverse markets and reducing risks associated with language miscommunication. Languages will be among the most important […]

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Ethnic Marketing? Turning Obstacles into Opportunities

In the past, appealing to minorities was not a major concern to marketers in most industries.  Ethnic groups in America were expected to assimilate into the mainstream over time, making it a case of Mohammed coming to the mountain. But time has proven this reasoning faulty.  As a result of many economic and social factors, […]

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Press 1 for English, Press 2 for Your Language

In its recent survey on global consumer preferences on the web, “Can’t Read, Won’t Buy,” Common Sense Advisory found that three-quarters of 3,002 respondents in 10 non-English-speaking countries are more likely to buy a product if the post-sales support is in their language. That customer care may be delivered through FAQs or chat at the […]

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