Call center agents today are polite, informative and solution-oriented. Companies providing stellar service also know it is critical to have certified bilingual call center agents if you want to satisfy your customers, regardless of the language they speak. Call center representatives are responsible for creating a positive relationship with the customer, while simultaneously upholding the standards of the company they represent.
In today’s global economy, agents are usually required to engage in conversations in a language other than their native tongue. Each call center position may even require varying levels of language proficiency for the task at hand. How can call center managers ensure agents are equipped with the proper language skills to help customers and provide a stellar experience?
Lisa March is a bilingual Marketing and Sales Executive. She works closely with LTI on strategic partnerships, business development and marketing. Her efforts help LTI scale the use and implementation of language assessments in schools, institutions, corporations and government agencies.