In a recent episode of “Language is Your Superpower” podcast, guest Samí Haiman-Marerro shared her experiences navigating multicultural spaces in business and through entrepreneurship. As one of the nation’s leading business development and marketing experts today specializing in the U.S. Hispanic market, she breaks down two ways that bilingual speakers can leverage their language proficiency […]
Continue readingReasons for the AAPPL Beyond the Seal of Biliteracy
My introduction to the AAPPL test came with the inception of the Seal of Biliteracy in the State of Iowa. Like many world language educators in Iowa at that time, my department began investigating the different ways that we could help our students prove their qualifications and obtain the Seal. Earning the Seal of Biliteracy […]
Continue readingThe Internal and External Role of Language Proficiency in Business
Every organization has four primary audiences, whether they are in the private, public, or nonprofit sectors. They are their internal team (i.e., staff, leadership, stakeholders, board of directors, investors, etc.), their consumers, their vendors, and the community at large. Depending on the industry and the products or services that the organization provides, the internal and […]
Continue readingLinguistic and Cultural Proficiency Is Critical in Mitigating Healthcare Disparities
In 2009, I went to a business networking luncheon. The Marketing Director of a major hospital campus in my neighborhood told me to scoot over in a booth I was sitting at because she wanted to sit next to me to talk. She had heard that my company specializes in multicultural marketing and maybe, just […]
Continue readingCreating a Linguistically and Culturally Competent Patient Care Experience
In a recent episode of “Language is Your Superpower” podcast, we embark on a dynamic and diverse conversation with Samí Haiman-Marrero, President/CEO of URBANDER. As a Minority and Women Business Enterprise (MWBE) solution-driven agency, URBANDER assists the corporate, nonprofit, and government sectors with overcoming their Diversity, Equity, Inclusion, and Multicultural Marketing challenges, with a special […]
Continue readingCultural Competence and Linguistic Proficiency Where You Work, Live, and Play
As the owner of a Strategic Marketing and Business Development firm that specializes in multicultural markets, I am constantly looking for ways to better serve our clients. Corporate, government, and nonprofit sectors often struggle with understanding where to start with their multicultural efforts and still be cost-efficient and effective. Thankfully, my experience working for Spanish-language […]
Continue readingNavigating a New Life and Job with English as a New Language
Imagine you have arrived in a new country where the dominant language is one you have limited proficiency in or do not command. And this is not a vacation. Either out of desire or necessity, you are now living in a new country navigating a new life and new language. To survive, gain some stability, […]
Continue readingAccess to Employment with English as a New Language
At Language Testing International (LTI), we’ve seen countless examples of how learning a new language can unleash a world of new possibilities and opportunities, for individuals and for businesses. Focusing on business opportunities, people are often unaware that learning a new language can lead to career advancement within certain job roles, or it can lead […]
Continue readingFinding Success with Language Proficiency in a New Country
In a recent episode of the “Language is Your Superpower” podcast guest Casie Arellano and host Lisa March have a conversation about supporting the attainment of language proficiency for a diverse workforce, particularly in the case of adult English learners. As a leader and educator in Adult Education, Casie shares the success story of Han […]
Continue readingMeet a Language Superhero: Ashley Counahan
A graduate of the University of Tampa with dual BA degrees in Advertising/Public Relations and in Spanish, Ashley Counahan is a passionate advocate for language education, intercultural communication, and cultural awareness. As a bilingual English and Speaking speaker, Ashley is pursuing a career in education, and she shared her inspiring story for this month’s “Language […]
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