Depending on your aspirations as a bi/multilingual professional within the language services industry, you might be contemplating a foray into either translation or localization services. It’s important to recognize that translation and localization serve distinct purposes in the creation of multilingual content, although a successful strategy may involve a blend of both to effectively reach […]
Continue readingThis month’s Language Superhero is Miya Alcivar. Miya is an office manager and bookkeeper, and she’s pursuing the opportunity to become an interpreter thanks to her language skills. She can fluently speak English, Spanish, and French, and is learning Korean. “Being an immigrant myself, I think the ability to connect with people in a language […]
Continue readingThe number of foreign language speakers in the United States has increased an impressive 90% since 1990. There are 38.4 million Spanish speakers reported in the US. The next most common language is Chinese, with 3 million speakers, followed by 1.6 million Tagalog speakers, 1.4 million Vietnamese speakers and 1.3 million French speakers. These populations […]
Continue readingThe World-Readiness Standards for Learning Languages define the central role of world languages in the learning career of every student. The five goal areas of the Standards establish an inextricable link between communication and culture, which is applied in making connections and comparisons and in using this competence to be part of local and global […]
Continue readingDuring the holiday season many retailers, both at the store-level and online, find that communicating with customers in their native language to be a challenge. Selecting which languages communicate in for both employees and website retailers, should reflect your product’s market opportunities and long-term goals. Using backend technologies like geolocation or tracking of billing addresses help identify […]
Continue readingThe largest employer for language professionals in this country is the U.S. Department of Defense—a fact that might surprise many people. In fact, national security is a fast-growing and exciting career area for those with strong foreign language skills, offering a wide variety of opportunities that stretch beyond translation and interpretation. The Federal Bureau of […]
Continue readingIn the past, appealing to minorities was not a major concern to marketers in most industries. Ethnic groups in America were expected to assimilate into the mainstream over time, making it a case of Mohammed coming to the mountain. But time has proven this reasoning faulty. As a result of many economic and social factors, […]
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