Foreign Language Anxiety: What Is It and How to Overcome It?

As a language learner, have you found yourself filled with dread when needing to speak in a new language?  Your heart is racing, palms sweating, and words escaping your mind when trying to speak. If this scenario sounds familiar, you’re not alone. In fact, this heightened feeling of stress has a name: Foreign Language Anxiety […]

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25 Examples of Spoonerisms

A group of four students having a conversation and smiling.

A spoonerism is a mispronunciation of a short phrase. It occurs when a person swaps word sounds while verbalizing two or more words. “Take a shower” becomes “shake a tower” when the brain’s speech center momentarily causes confusion or a person loses focus while speaking. While spoonerisms are common in English, they can occur in […]

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Create a Positive Customer Experience in Any Language

As the American population continues to diversify and businesses expand operations around the world, multilingual employees provide a valuable resource. Their words often generate a customer’s first impression of your company and determine his or her willingness to engage in the future. Determining that your multilingual employees are proficient will ensure that they will provide excellent […]

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Using Languages in National Security

The largest employer for language professionals in this country is the U.S. Department of Defense—a fact that might surprise many people. In fact, national security is a fast-growing and exciting career area for those with strong foreign language skills, offering a wide variety of opportunities that stretch beyond translation and interpretation. The Federal Bureau of […]

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Connecting With The Hispanic Market Through Language & Culture

Corporate America has awakened to the monumental importance of the Hispanic consumer and their growing purchasing power, which by end of this year is estimated to reach between $1-$1.5 trillion dollars. Companies are realizing this is a market that can’t be ignored and that if they don’t act now the chance to capture it may […]

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