On May 18, 2016, United States Department of Health and Human Services (HHS) published its final rules implementing new anti-discrimination rules for Non-English Speakers within provisions of the Affordable Care Act § 1557. This is the first of several alerts discussing aspects of the new rule. The alert focuses on those provisions requiring language assistance for persons with limited English […]
Continue readingEthnic Marketing? Turning Obstacles into Opportunities
In the past, appealing to minorities was not a major concern to marketers in most industries. Ethnic groups in America were expected to assimilate into the mainstream over time, making it a case of Mohammed coming to the mountain. But time has proven this reasoning faulty. As a result of many economic and social factors, […]
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